From Highway 11, look for a connection to County Highway 180 (Mamalahoa Highway) and head mauka (toward the mountain) into Kona's cool upcountry. A ten-mile section of the historic Mamalahoa Highway, locally known as the Kona Heritage Corridor, provides a glimpse into the heart of Kona's famed agricultural community and coffee belt. Beginning in the 19th century, Asian and European immigrants (Japanese, Chinese, Filipino, Portuguese) labored on the land in and around the village of Holualoa. The cool elevation at 1,300 feet is perfect for growing coffee, fruits, sugar cane, and other crops. Ancient Hawaiians had long known to farm the fertile land on the slopes of Hualalai volcano.